) that you want to track (for example, a transaction ID, a product ID or category, a user’s pricing plan, etc. Setting up a new Google Analytics dashboard can seem daunting, but it’s actually pretty straightforward. You will get a screen like the below image. This article is about Universal Analytics (UA) properties. 2. Creating either a custom dimension or metric is a two step process. Dimensions are attributes of your data. (If you chose I want to create a new Google Analytics 4 property in step 5) On the Create a new Google Analytics 4 property page, you'll have one of the following options, depending on how your site is currently tagged: Create and continue. Using the data view you select, we’ll run a query to get a list of. Fewer limits on exports, such as being able to fetch more than 1million rows. Include non-standard data in your reports. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). To open the audience builder: In Admin, under Data display, click Audiences. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric. The Google tag powers the Google products you use with the data to measure the effectiveness of your website and ads. This article covers everything you need to know about GA4 Dimensions. 3-4 years ago I hardly used them. Navigate to your view. Navigate to Insights » Settings from your dashboard and click on the Conversions tab. ; Click the name of your data stream. Use the search analytics tab to see this (and see my full Google Search Console tutorial if you’re using Yoast’s WordPress SEO Plugin) which shows you how to use search analytics, fix crawl errors, and identify. They add that extra flavor and depth that. Next: [GA4] User attributes overview report. So they will have no impact on the historical data. With predictive metrics, you learn more about your customers just by collecting structured event data. Follow the below steps to create a User Lifetime report using predictive metrics. Click. Choose this option to continue to the Set up a Google tag page (step 7). Enter your Google Analytics 4 login credentials and click Allow to enable Klipfolio PowerMetrics to securely access your Google Analytics 4 data. Use the top bar to search for “landing page” and select the option that. As outlined in the article Events in Google Analytic 4 vs Universal Analytics, an essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your current measurement approach — including pageviews, events, custom dimensions, and sometimes custom metrics — into the Google Analytics 4 schema. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. Universal Analytics versus Google Analytics 4 data How to check property type About connected site tags Make the switch to Google Analytics 4. Then, select Free form from the template list to the right. Here are a few benefits of Google Analytics 4 (compared to Universal Analytics) in terms of collection/configuration limits: User sessions (web data stream) can collect an unlimited event number vs 500 per session in UA. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:The ‘utm_source_platform’ parameter is used to send the name of the marketing platform which sends traffic to your website when you are using a multi-platform ad network. For example, of your entire set of users, one segment might be users from a particular country or city. In this manner, I can view the page rating value under event value. Custom dimensions in GA4 have expanded. Then, select Free form. If our Google Analytics 4 instant metrics don’t get you to the data you’re looking for, you can create custom metrics instead. In Admin, under Data display, click Custom definitions. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. When you see the following screen, click on “ Create. Bardwell summarizes: “These are all valuable insights you can use to understand how effectively you are targeting, engaging, and converting your ideal personas. A custom metric is your chance to view structured data on nearly any parameter. Custom dimensions and metrics are set at the property level in an Analytics account. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. You can't use hyphens in the name, but you can use underscores and spaces instead. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. Measure an item being added to a shopping cart by sending an add_to_cart event with the relevant items in an items array. To hide a chart, simply click on the eye. Google Analytics 4 (GA4) is the latest version of Google Analytics, a data collection and website traffic analysis tool used by millions of businesses around the world. In the New value field, enter a currency type (e. Google Analytics 4 Custom Metrics and Custom Dimensions for Organic Search Keywords Custom dimensions and metrics allow you to create reports about your users and how they interact with your site. . Step 2: Create any necessary custom dimensions or Metrics. For information about custom dimensions and metrics in Google Analytics 4, go to Google Analytics metrics and dimensions help you understand your users, optimize your website for conversions, and measure the ROI of your marketing campaigns. OR. How Many Metrics are There in Google Analytics 4? As of writing, Google Analytics 4 has at least 165 dimensions across sixteen categories and 99 metrics across ten categories, making it one of the primary web analytics tools to use for your analytics dashboard. For example: Age is one of 18-24, 25-34. This agency guide to creating, tracking, and analyzing Custom Metrics in Google Analytics 4 will show you how to make the most out of this versatile GA4 feature. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. The data returned from the API is as a table with columns for the requested dimensions and metrics. Use Explorations to explore your data in depth and answer complex questions about it. Default Metrics in Google Analytics 4. g. Step-1: Log in to your Google Analytics 4 property and click on ‘ Reports ‘. Use the same IDs that you use when uploading campaign cost data. Learn more about adding and editing users. Include non-standard data in your reports. In the Custom dimensions tab, click Create custom dimensions. Select the check box for the Google Analytics 4 property you want to. Our team struggles with Google’s limited custom dimensions and metrics. Step 4: Now click on the drop-down option available under ‘ Session source/medium ‘. Each Google Analytics property can have up to 150 custom reports. 1. If you choose Google Analytics, you can only specify JSON as the data format for the Amazon S3 destination file. With Google Analytics 4, you must create custom dimensions and metrics within the Google Analytics 4 interface to link event parameters to the corresponding custom dimensions or metrics. Use the same IDs that you use when uploading campaign cost data. For example, let us suppose 2147 people visited your website yesterday via Google organic search. You’ll see three tabs open up labeled “Variables,” “Tab settings,” and finally a tab where you’ll see your. Definition. Click “Blank” in your template gallery. In short, custom metrics and dimensions in GA4 are a key element in any GA4 implementation. In Admin, under Data display, click Custom definitions. This is an underlying metric showing you the average time your webpage was in the focus of your user. They. (Optional) Click +add report tab. Using a filtered view, you can consolidate the. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. You can't use hyphens in the name, but you can use underscores and spaces instead. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. Custom metrics are a powerful feature in Google Analytics 4 (GA4) that allow users to measure and analyze data that is not captured by default metrics. The first step is to log into your Google Analytics account. For information about custom dimensions and metrics in Google Analytics 4, go toNote: the Active users metric is displayed as Users in the Google Analytics 4 dashboard. Flat Table – This is a table layout. Average Engagement Time. You must have the Editor role on the property to create or edit custom dimensions & metrics. Creating and Monitoring Custom Metrics. Following are examples of various monetization metrics: #1 Item views – It is the total number of times the item list was viewed. Step 1: Open the GA4 – Google Merchandise Store demo property. In the row for the custom dimension or metric, click > Archive. In Scope, select User. #2 Add to carts – It is the total number of times users added items to their shopping carts. Google Analytics collects and processes data in a very specific way. In the Custom dimensions tab, click Create custom dimensions. Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. There are a number of dimensions that. Consolidate countries into sales regions. Over 15 years of experience in digital analytics and marketing. Google Analytics 4 comes with two types of insights: Automated insights: the built-in Analytics Intelligence (based on machine learning) detects unusual changes. Once Analytics starts to receive data, the data appears in the Realtime report and then in your other reports shortly after. Solving this requires more. Step 2: Navigate to the “Explore” section. Metric Builder is available on the Professional and higher plans. ) Given that this customization is more technical, you may find it helpful to ask for help from a Google Analytics expert. A report for debugging that lets you view testing events as they’re sent to Google Analytics. A custom dimension is a user-created dimension in Google Analytics 4. Easier integration with the real-time API. You can also use a blank template to create a. . Reports contain statistics derived from data collected by the Google Analytics tracking code. This agency guide to creating, tracking, and analyzing Custom Metrics in Google Analytics 4 will show you how to make the most out of this versatile GA4 feature. To set up your custom definitions you need to go to your analytics account >property settings > custom definitions. Overall Traffic and Traffic Sources. ”. Make sure you are in the correct account. Google Analytics 4 surfaces a lot of the information collected from your website or app through dimensions and metrics. Choose the dimension (s) you’d like to set up from the dropdown. A custom dimension is a user-created dimension in Google Analytics 4. To create a Dashboard: Sign in to Google Analytics. It contains one Universal Analytics property and two Google Analytics 4 properties. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. With the help of unnest and parse for dates or timestamps we can do the trick. ” Then, select “ Property ” to create a new GA4 property. Track all your clients’ key GA4 metrics in a live Google Analytics 4. If you find any value greater than 1, you have got duplicate transactions issue. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. Conditions can be based on events your users trigger or dimension values they share. You can add the following parameters to your destination URLs: utm_id: Campaign ID. On the left, click Explore. A metric is a number that is. Learn more. Learn more. In BigQuery, you can choose to export your data to external. Click on “Custom dimensions” and then “Create custom dimensions”. After listing your GA4 custom metrics, navigate to the "GA4 Custom Metrics” sheet. Previous versions of Google Analytics. For information about customizing reports by applying comparisons in Google Analytics 4, go to [GA4]. e. In Google Analytics 4 it takes a few steps to find the channel reporting within the reporting interface. Advanced Google Analytics walks you through how data gets collected and processed into readable reports. Enter the name of the new event, "generate_lead". How to set custom dimensions on Google Analytics 4 Introduction to Google Analytics 4: Google Analytics Defined. Step-4: Select the date range from the date picker drop-down menu: I like to select at least 30 days of historical data to make my data analysis statistically significant. Migrate to Google Analytics 4, and then refer to the Google Analytics 4 properties section of this help center. Conversion rate. Let’s take a look at the metrics you should be tracking in Google Analytics 4. GA4 provides much more. Click Add new condition to add users who meet conditions based on dimensions, metrics, and events. Step 2: Now click on ‘Audiences’. If you see the message: “This is your GA4 property. (not set) is a placeholder name that Analytics uses when it hasn't received any information for the dimension you have selected. Custom dimensions/metrics. If you are creating custom reports using the Google Analytics Data API v1, update your code to reflect the schema compatibility. Step 2: register the parameter as a custom dimension in GA4. Google Analytics uses data from events to create reports with information about your business. Session default channel grouping. Enable or disable enhanced event measurement. Ecommerce events are not collected by Google Analytics automatically. Support for Custom metrics. In the the Google Analytics 4 property we see some new metrics that were not available earlier: Engaged sessions. In addition to tracking data from individual countries, see how many sessions start in each of your sales regions (such as APLA, EMEA, or North America). Automated insights: Analytics Intelligence detects unusual changes or emerging trends in your data and notifies you automatically, on the Insights dashboard, within the Analytics platform. Ecommerce events are not collected by Google Analytics automatically. When looking at a report, select the date picker in the top right. The first step is to log into your Google Analytics account. This means dimensions (and custom dimensions) are additional data to add context (an additional dimension) to your reports. Average Order Value. Pinpoint the exact data you’re looking for with queries and filters, further refine it by modelling (if needed), and, finally, choose your metric display properties. The following are the general syntax for Custom Dimensions. Custom metrics can be applied across every type of business however I’ll focus on eCommerce and how they help us enrich user behavior analysis. Step 2: Mark the event as a conversion. In Admin, under Data display, click Conversions. In GA4,. Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:To create a new custom metric in Google Analytics 4, go to your GA4 property view and navigate to Custom Definitions. Run the Google Analytics 4 integration alongside your universal Google Analytics integration to report on both sets of data from one custom dashboard. Click CUSTOMIZATION > Dashboards. Metrics are individual measurements of user activity. (source: definition in GA4 UI) Here is some background by Krista. Step-12: Select ‘ No GA data ‘ from the ‘ Filter ‘ drop-down menu and then click on the ‘ Export ‘ button to download the data into excel: Step-13: Open the downloaded CSV file (named analytics_no_ga_data. These metrics can be created using any standard GA4 metrics. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. ). The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. At the top-right corner, click on the customize report icon. Starting with the following screen, fill in your business and website details until you get to “Data Collection. Then, select New Custom Report. The demo account is a great way to look at real business data and experiment with Google Analytics features. To see where people exit your site: 1. Add a comment |. A Custom Funnel consists of one or more "stages. Google Analytics doesn't allow you to configure an item once the limit for that item is reached. Note: The Data API v1 can only be used to access Google Analytics 4 properties and is not. New engagement metrics. We also see how you can use Google Cloud Monitoring to set up alerts to notify you when your metrics aren't where you want them to be. When creating the dimension or metric, you can either select a parameter from the list of already collected fields or enter the name of the parameter you plan. Enter a new custom metric name, description, or measurement unit for a given custom metric. Google Analytics 4 (GA4) is the latest version of Google Analytics, a data collection and website traffic analysis tool used by millions of businesses around the world. The default reports in Google Analytics help you monitor your key business metrics. Then, modify your tracking code. Registering the custom dimension or metrics in Google Analytics 4 Configuring the GA4 event with the correct custom definition in Google Tag Manager Both of these steps are crucial, and the order in which they are performed matters; if you set up it in GTM, publish container, you won’t be able to access the custom dimension data GA4 received. Enter a Title. Under Enhanced measurement, slide the switch On to enable all options. Then the event count has a submenu, I have to manually select my rating_event there (can't make it default). Custom dimensions and metrics. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Blog Dive into all things business analytics, KPIs, and Databox. Use these demos as a reference for your own. For a better user experience, it is important for your website pages to load quickly. Click the event to modify. Custom dimensions and custom metrics in Universal Analytics are used to add information to collected data. For example: If you store the gender of signed-in users in a CRM system, you could combine this information with your Analytics data to see Pageviews by gender. In Admin, under Data display, click Custom definitions. Google Analytics 4 can automatically track some events on its own with. In the 'Dimension' drop-down, select 'Page path and screen class'. Universal Analytics Custom Dimensions #1 Device Selector – In GA4, when you are debugging data sent from a mobile app, you need to select the appropriate device from the ‘Debug Device’ drop-down menu in the DebugView report to filter the data being sent from that specific device, whether it’s an Apple (iOS) or Google (Android) device. 1. The next step is to click on the red “ Create ” button. In addition to these parameters, you can include up to 27 custom parameters in the items. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Following are the key benefits of GA4 (Google Analytics 4): GA4 measurement model is more flexible and superior to the one used by GA3 (aka Universal Analytics) GA4 roll-up reporting is much more accurate than the one provided by GA3. Navigate to your view. I open Reports > Library > create new report. If you see this. Creating and Monitoring Custom Metrics. Next, you can create a new dimension or metric and give it a name and scope. We also see how you can use Google Cloud Monitoring to set up alerts to notify you when your metrics aren't where you want them to be. GA4 (Google Analytics 4) Custom Dimensions Tutorial; GA4 User Properties (User Scoped Custom Dimensions) – Tutorial; Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Explorations gives you access to data and analytical techniques that aren't available in reports. A segment is a subset of your Analytics data. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Publish those audiences to Analytics (add Analytics as a destination for those audiences)Runs one of the most popular blogs in the world on digital analytics. First log into your Keyword Hero account and click on the View Analytics link next to the relevant domain. Custom dimensions and custom metrics are a vital part of GA4 and will influence how you see data within GA4 itself. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. Custom metric; Custom user parameter; Custom dimension . Select a report type: Explorer, Flat Table, Map Overlay, or Funnel. Step 2: Click on ‘Add comparison’. This example query contains all following Google Analytics custom dimensions and metrics. Click Setup Assistant in the Property column, then navigate to Import existing goals from your connected Universal Analytics property and click Get started. Enter your metric variables. Review the list of entities in Analytics (e. Step 2: You will see the various analysis templates. Author of four best-selling books on digital analytics and conversion optimization. Bounce rate. You can attach custom data when sending pageviews and custom events in order to create custom metrics. Step 1: Click on “Explore” in the left sidebar. Tip 4: Use Them in the Query Explorer. Include non-standard data in your reports. Click Manage custom alerts. Follow the steps in Google’s article for Setting up Analytics for a website and/or app. To assign roles and data restrictions: In Admin, under Account or Property, click Account access management or Property access management. runReport. Google Analytics 4 - Data API Features. From there you select either custom dimensions or custom metrics. Cet article décrit les dimensions et les métriques affichées dans vos rapports et vos explorations, ainsi que dans les outils de création d'audiences et de segments. In October 2023, Google introduced the added feature of calculated metrics in Google Analytics 4. The demo trial lets you explore GA4 using demo data, without affecting your. Here is how you can do it: Step 1: Log in to your Data Studio Account. In Admin, click Setup Assistant in the left side of the screen. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. The Audiences report includes only audiences (and their related data) that you create in Analytics. You can enter the name of a metric or scroll through the drop-down to select a metric. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. Starting July 1, 2023, standard Universal Analytics properties stopped processing data. This name and description let you identify the audience in the management table. Trigger: When someone subscribes to your list. You can not use the same index for two or more metrics. A custom metric is your chance to view structured data on nearly any parameter. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord,. Create an item-scoped custom dimension. Click the Account menu to bring up a list of accounts. This happens in Explorations if you try to add the dimension or metric to the exploration. The Google Analytics Data API v1 can also be used to: Build custom dashboards to display Google Analytics data. Open Reports. It tells GA4 when and where to track the dimension or metric. Step 4: scroll down to “Session source/medium”. You can trigger events, for example, when users reach key milestones like initiating a certain number of sessions or reading a certain number of articles, or crossing conversion thresholds. Metrics Users. In this episode, we build custom metrics on top of our logs in Google Cloud Logging, and set up a dashboard to monitor our new metrics. Choose Custom definitions from the Data display menu. #2 Add to carts – It is the total number of times users added items to their shopping carts. Follow these steps to create your custom social media report: Import the following Dimensions: Session source. Number of members, scores, awards, or points) Constants – (e. You can select ‘Values’ on the top right corner to then see the value being collected by the parameter. Step 3: Click on “Funnel Exploration” report. There is also a 2:1 ratio of 18-34 year olds to all other age groups combined. 4. If you haven’t done that yet, here’s a handy guide on how to create custom reports in GA4. How Analytics attributes credit. 1. This article is about custom dimensions and metrics in Universal Analytics. Google Analytics 4 is a fantastic tool, packed with new features to improve your data collection. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Where Analytics gets the data. It tells GA4 when and where to track the dimension or metric. The Google Analytics Data API v1 can also be used to: Build custom dashboards to display Google Analytics data. Custom Metrics in Google Analytics 4 Streamline GA4 Reporting with Databox Differences Between Dimensions and Metrics in Google Analytics 4 In. You can't use hyphens in the name, but you can use underscores and spaces instead. Watch this video to learn how to identify important custom dimensions to add and. In Admin, under Data display, click Custom definitions. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. On top, where it says Untitled audience, is where you enter the name of your audience. Click the toggle in the nav bar to switch between the UA and GA4 versions of the site. Choose the dimension (s) you’d like to set up from the dropdown. First, set up the custom dimension or metric in your property. Combine web and app analytics. Pull 463 metrics and 618 dimensions directly from the GA4 API. Step 1: Decide what data to import. Add utm parameters to URL. Dimensions in Google Analytics 4 are attributes or metrics that are associated with your analytic data. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. . ; If you're a game developer, metrics like "level completions" or. Include non-standard data in your reports. . Migrate goals. , audiences, explorations) that use the custom dimension or metric. Click Tag Configuration > Google Analytics: GA4 Event. We've created a GA4 report template with the important metrics to save you time on client reports. Index (also known as a slot) is a number (a positive integer) used to internally identify and differentiate one custom metric from another in Google Analytics. Google Analytics 4 collects quite a few metrics by default, but there are times when you need something other than. Enter a. Customer Lifetime Value. Get to know Google Analytics 4 features by analyzing and experimenting with real business data. I select page path and screen name as a dimension, then add event value as a metric, along with event count. You can use them. Step 4: Click the drop-down arrow to change the date range. 3. You may need to scroll down the 'Metrics' dialog on the right to see the Add metric drop-down. Learn about different types of metrics in GA4. The dimensions and metrics are configurable repeated objects passed in the. Click Administration > Organizations. As you can see from the above image, insight cards are by default available. Within Google Analytics 4, you probably noticed that they don’t provide us with those metrics any longer. You’ll also see how to find many of these reports right inside the MonsterInsights dashboard in WordPress, saving you the trouble of opening Google Analytics. Google Analytics is removing four attribution models in October 2023. If you want Google Analytics to tell you how many of your visitors completed a conversion, like signing up for your newsletter, filling out a form, watching a video, viewing a certain page, or buying a product, you’ll have to set up conversions. However, you need to watch out for two other popular User metrics that may seem similar: . Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. Drag metrics in the list to reorder the metrics in the table header. Author of four best-selling books on digital analytics and conversion optimization. Explorations gives you access to data and analytical techniques that aren't available in reports. With so many metrics and dimensions, it can be overwhelming. The type you should choose depends on the type of data you want to analyze. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. The selected days are highlighted. Update. Name the metric, choose a parameter and unit of measurement. Google Analytics 4 Custom Metrics and Custom Dimensions for Organic Search Keywords. g. MonsterInsights will show you all important WooCommerce metrics in a single dashboard including WooCommerce conversion rate, top products in. With event-scoped custom dimensions and metrics, parameters are identified for property-wide dimensions and metrics, allowing you to create a single dimension or metric based on a parameter and report on it for as many events as you wish. You don't need to set up automatically collected and enhanced measurement. Registering certain parameters as custom dimensions (or metrics) can be done in the GA4 UI: Build a Funnel Report. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. You can add the following parameters to your destination URLs: utm_id: Campaign ID. NOTE: Google Analytics 4 relies heavily on data sampling, which results in different numbers from one report to the next. You can analyze these events in your reports. Use the Demographics Overview report to start with a high-level view of your audience (male vs. Configured item. Click + next to DIMENSION, select “Page path and screen class” (under Page/screen) and click Import. g. Automate complex reporting tasks to save time. [UA] Create and. Subsequently, you can cross-segment them with you most. Click "Create custom metrics". You will have to (re)calculate them, which can require. Since Google Analytics 4 is kind of event-centered, this configuration makes sense and provides users with the necessary flexibility. Click Admin, and navigate to the view you want. Choose Free Form in the Explore Tab. For a side-by-side comparison of users in UA vs. Nominated for Digital Analytics Association Awards for Excellence. 5. They are available now where they previously weren’t. Monitor Your Most Important Google Analytics 4 Metrics in Databox. You can also import Dashboard configurations from the Solutions Gallery . I provide lots of example queries so you don’t. g. Review the list of entities in Analytics (e. At the top of the screen, select the Funnel exploration template. What are Custom Metrics in Google Analytics? At its most basic level, Custom Metrics are specific data points that you create yourself. Click on Google Analytics Utilities > Google Analytics 4 > Custom Metrics > Modify.